Ready to start your online business? Make sure you have the best ecommerce platform tailored to suit your needs.
An eCommerce platform is online software that lets you build and manage an online store. You can use this service to manage your inventory, your site, operations, and almost everything related to sales.
However, finding the right eCommerce software is not an easy task. The market is now flooded with eCommerce services platforms of all shapes and sizes. Fortunately, this overabundance of eCommerce solutions can also be a boon. It just means that the ideal platform for your specific requirements is out there. You just need to find it.
Let us make it easier for you. Here is an in-depth comparison of the top eCommerce solutions in the market.
An eCommerce platform list without Shopify is incomplete. It is one of the most popular and most widely used eCommerce platforms across the globe. One of the main reasons for its popularity remains its ease of use. The platform is extremely simple to use while also being incredibly powerful. You can easily launch a basic store within minutes, then modify and upgrade its capabilities with themes and extensions. The platform is also completely customizable. But advanced changes will require the involvement of a certified Shopify developer.
Shopify also comes with advanced complementary features like personalization support, detailed analytics, and digital marketing tools. The pricing scheme is also a reasonable amount, suitable for most start-ups and small businesses. They also offer a 14-day free trial to understand how the platform works.
Shopify is ideal for beginners to medium-sized businesses who work with a reasonable number of sales. For enterprise clients, the platform offers a more expensive Plus version. However, it is complex to set up and use without the help of certified shopify developers.
If you want complete control over your website, then Magento is the best eCommerce platform for you. It is the most powerful eCommerce solution out there, but it is also the most difficult to master. Since it is an open-source platform, Magento is essentially free. However, you need to install and configure it on your website. This means that the platform’s free cost is offset by the cost of development and time. Most often, Magento turns out to be the costliest in the long run when compared to other services in this list.
Magento’s eCommerce platform is ideal for businesses that already have a certain amount of traffic and demand, and want to switch their business to a more robust platform. Magento also offers an enterprise-level version that caters to large retailers who have a large volume of sales transactions.
WooCommerce is an open-source WordPress plugin. This means that it is the perfect solution for those businesses that already have a WordPress website. Maintaining a WordPress site costs relatively less. Coupled with the free cost of the WooCommerce eCommerce platform, it is the ideal solution for those on a budget.
However, just like any other open-source platform, with WooCommerce you need to set up everything on your own. The learning curve can be quite steep as well, although not as difficult as Magento. WooCommerce also comes with all the basic features you need for setting up an online store – inventory management, SEO support, product reviews etc.
BigCommerce is another SaaS eCommerce platform that is extremely easy to use and manage. Compared to some other platforms, BigCommerce also offers several out-of-the-box features. Also, the customization and performance potential of BigCommerce is enterprise-level. This feature makes it one of the best eCommerce websites for organizations with complex catalogs and inventories.
Another popular feature that BigCommerce offers is the multi-currency support by default. Surprisingly, even some big players like Shopify lack that feature. Therefore, if you are catering to an international market, then BigCommerce is the ideal solution for you.
However, given the more robust features it offers, BigCommerce also has a steeper learning curve than some other sites. The pricing scheme can also affect larger businesses since it is dependent on sales volume.
5. Wix eCommerce
Wix is a cloud-based web development platform that also offers eCommerce features. Since it is primarily a website creator, sellers have access to a large selection of designs and themes when building their online store.
Wix is one of the best eCommerce platforms for beginners or small businesses with a minimum budget. The platform provides access to these entrepreneurs to create a beautiful eCommerce website without the help of a graphic designer. However, Wix has limited features as compared to other ecommerce platforms. So, businesses with complex product categories may struggle with it.
Finding an eCommerce platform can be challenging since there are so many options available. Hopefully, our concise guide on the best eCommerce platform helps you to narrow down your options and find the one that suits your needs. Are you perplexed about choosing the right platform for your business? Get in touch with us to get expert advice from our eCommerce development services specialists.
Have further questions? Let us know in the comments below.
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