Automotive Digital Marketing
Drive Your Dealership to a Digital Future!
Boost Car Sales & Service with Automotive Digital Marketing
Our automotive digital marketing experts employ dealer-specific automobile digital marketing and auto repair advertising strategies that bring more customers to your door. Besides helping you sell more cars, we give a comprehensive focus on all the services that your dealership offer: vehicle servicing, repair & maintenance, parts and accessories, financing & insurance, and so on.
Our dedicated team of experts has helped many leading car dealers in Canada to outwit their competition with an intelligent suite of services. Your dealership can get more customers with our tailor-made tactics that have proven to bring fabulous results in car dealership marketing.
Industry-Leading Auto Dealer Marketing Solutions
We follow a solutions approach when it comes to digital marketing for car dealerships. We formulate custom solutions that are in line with your precise goals of boosting sales of both new and used car inventory.
Our team contains a cross-functional team of automotive digital marketing experts to offer a comprehensive range of auto dealer marketing and branding services from scratch. From building a sleek and responsive website that sends the right message to potential vehicle buyers, revamping the existing digital presence by analyzing the key website metrics, Search Engine Optimization (SEO) to drive more relevant online traffic, creating interactive digital content, to building elevated branding & credibility across all social channels; we cover them all.
Search is the first place your potential car buyers go to activate their buyer’s journey. And, it doesn’t end there. Besides looking up information online, they are purchasing vehicles online too. As a leading automotive digital marketing agency, we know this pretty well. We, therefore, leverage the technique of Search Advertising – displaying ads in search-engine results matching with the users’ search query. This solution fares well in presenting your service to your potential clients when they are actually looking for it.
- Pay-Per-Click (PPC) contributes to your business goals by boosting traffic and revenue.
- Search ads help capitalize on your competitor’s target audience by satisfying the user’s intent.
Marketing in automobile industry remains incomplete without employing potent video advertising strategies. Our talented team of car dealership advertising experts strategize and create persuasive video content to inform and amuse a captive audience. Consumption of video content is at an all-time high and targeting them through YouTube and the Facebook Audience Network before, during, or after the main video can create buzz and boost your sales volume. We are adept at trying diverse types of videos and delivering the right information to a wider audience.
- We leverage all modern video capabilities to create promotional, hard-hitting, brand awareness, or explainer videos.
- Creating captivating videos is not about spending more money. It’s all about having a solid vision and conveying it.
Targeted Email Marketing
There’s nothing to match sending persuasive marketing content to your targeted audience’s inboxes. Our proficient content development and digital marketing team can get your dealership message out digitally as brochures, promotions, service reminders, flyers, catalogs, e-magazines, digital reports, newsletters, and so on. We send well-crafted campaigns to smartly segmented target audiences to improve the opening rate and conversions.
- We send targeted email campaigns by segmenting your subscribers based on profile data, shopping behavior, and campaign behavior.
- We measure and test all campaigns to make them fail-proof.
Placing your dealership message in front of in-market shoppers is crucial for marketing in automotive industry. Our digital marketing squad carefully targets your website visitors and serves appropriate and visually-appealing ads to them as they browse the web. They are great at effortlessly guiding potential car buyers across the purchase funnel. We assure well-targeted digital display advertising campaign banner ads, rich media ads, Interstitial ads, and video ads.
- Effective utilization of location-based targeting helps in micro-targeting your audience.
- Dealerships get great visibility as we back our display ads with real-time market data and powerful digital tools
Social advertising is a key digital marketing tool in our car dealership advertising arsenal. Our experts utilize diverse social media marketing platforms to reach new audiences, improve conversions, and boost direct traffic to your dealership. Our talented content experts are versatile storytellers. They create emotional brand stories that tap into the hearts of your audience compelling them to take action. We help you maintain social relationships with customers in a professional and personalized style.
- With a rich stock of the target audience’s personalized data, social ads offer great potential to hyper-target your customers.
- Immediate and frequent interactions and conversions from the desired demographics from this cost-effective tool.
- Talented web & graphic designers who make brand stories interactive & moving.
Ready for Automotive Digital Marketing That Pulls More Customers into Your Showroom?
All car dealers are vying for attention in the digital space as marketing in automobile industry is going to be fully digital. As modern car buyers have access to more dealers and superior control over the entire buying process, investing in result-yielding lead generation tactics is crucial. Only targeted, personalized, segmented, and research-driven car dealership promotions can bring serious car buyers to your showroom. An experienced automotive digital marketing agency like GetMySites can help you choose the right digital marketing campaign.
Automotive Digital Marketing FAQs
Why is digital marketing so important for auto dealers?
Digital marketing or online marketing is the promotion of brands through websites, emails, social media, and other forms of digital communication. It focuses on connecting with potential customers using the internet.
Auto dealers or car dealerships around the globe are now focusing more on digital marketing because it is more interactive and gives more focus to customers than traditional marketing. In this ultra-digital age, a car dealer can’t reach its customer of a specific age or other characteristics through a television commercial or other traditional channels. Digital marketing helps in targeting demographics and other categories of prospective buyers.
Automobile dealers can quickly and easily see the performance of their marketing efforts and can implement improvements. Moreover, digital marketing brings in more revenue per car sold and is cost-effective. As per research and experience, automotive digital marketing generates more profit than traditional marketing channels.
What are the main digital marketing services that you provide?
GetMySites is a seasoned digital marketing agency with a strong portfolio of automotive digital marketing projects. We offer a wide-ranging collection of digital marketing services that are tailor-made for automotive companies such as search ads, display ads, video ads, social ads, targeted email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, online reputation management, social media marketing, content marketing, and much more.
What kinds of technology will you use to help me sell my inventory?
Our expert team of digital marketers is adept at crafting smart digital marketing strategies to sell your new and pre-owned car inventory, parts and accessories, and all other services. We have hands-on experience with all trending and latest digital marketing tools and technologies to execute these strategies like analytics tools like Google Analytics, Facebook Analytics; social media management tools like Buffer and Hootsuite; design tools like Canva and Photoshop; content marketing tools like HubSpot: email marketing tools like MailChimp, etc.
How much is the cost of your service?
Just as there is no one-size-fits-all solution in digital marketing, the cost also varies depending on the services we deliver. Creating personalized and tailor-made automotive digital marketing services taking into account the individual needs of the dealers is our highlight. While some clients may only need help with a single advertising campaign, while others may choose to buy a variety of services on a continuous basis. It’s better to get in touch with us to get a free estimate on the cost of the services. We will be able to give clarity once we know your exact business goals and service requirements.
Explain your digital marketing service model?
We have a very straightforward and transparent way of working. We work with automotive dealers with or without in-house digital marketing personnel. If you already have a team but need more talents to empower it, you can hire the rightly-skilled digital marketing expert to fill the missing role. If you don’t have a team and you have been wearing the hat of a digital marketer in your spare time but with no great success, you can hire a team of digital marketers as per your needs and marketing goals. The number of teammates is flexible and it can be scaled up or down on demand.
We are a social media marketing agency with proven results of brand engagement and customer loyalty for our clients. Contact us to find out more.