7 Best SEO-Friendly CMS Platforms and a Guide to Essential SEO Features

Best SEO Friendly CMS

You may be aware that most websites now use a content management system (CMS). They have made it incredibly easy for people to build and run websites even when they have little to no technical knowledge. This blog contains a comprehensive list of  Best SEO friendly CMS for website development. A CMS takes care of the infrastructure aspects of maintaining a website, leaving you free to manage the forward-facing aspects.

However, just building and publishing your website does not translate to visibility. With thousands of search results popping up for any and every subject under the sun, your CMS must ensure that all your content is optimized for search engines. A CMS that has search engine optimization (SEO) features ensures that your content actually shows up among search results.

In short, the integration of SEO tools in your CMS is crucial for your website to stay relevant amidst the onslaught of information on the internet every day.

What SEO Features Should You Look for In a CMS?

There are mainly two ways in which you can optimize your website:

  1. Technical SEO: This includes things like load time, XML sitemaps, and site structure. These are metadata elements that are not visible to you.
  2. On-page SEO: This is the term for elements that are visible to you, such as links, images, meta descriptions, and keywords.

All platforms should incorporate features that assist you in optimizing your technical and on-page SEO.
Before jumping into the list of content management systems, let us look at a few key CMS SEO features to keep an eye out for. These features play a huge part in boosting your site’s visibility and ranking.

1. Customizable Page Elements

Your content management system should allow you to customize the post and page titles, meta descriptions, and image alt texts. These are essential aspects of your on-page SEO. You can further improve your site ranking by inserting strategically placed keywords that make it easier for search engines like Google to crawl your website and for site visitors to understand the content of your page.

A word limit of 60 characters for titles and 160 characters for meta descriptions should also be adhered to. Ideally, your CMS should be able to count these characters, saving you the trouble.

Best SEO Friendly CMS

2. Internal Linking

Internal links help search engines identify the structure of your website. They are also a great way to enhance the user experience (UX). Links can be automatically built with the help of features that an SEO CMS system will have integrated. You can make it easier for search engines to find all of the relevant content you have on a given topic by creating links between pages. Your chances of ranking for relevant keywords are increased when you connect all related content.

Internal links also make it simple for users to navigate helpful content. This further improves the user experience and encourages readers to spend more time on your page.

3. Tools for Blogging

One of the most common types of media utilized in content strategies is blogs. When selecting a content management system for SEO purposes, you should choose a platform that offers blogging tools and templates. You can quickly and easily create captivating blog posts with a drag-and-drop editor that includes modules for videos, images, call-to-action (CTA) buttons, and more.

4. XML Sitemaps

As the name suggests, XML sitemaps are maps of websites. They are used to list all the pages on your site. This structured listing helps search engines find, crawl, and index the content on your website. Creating a sitemap manually involves a fair bit of coding, so the SEO friendly CMS platform of your choice must be equipped to create one for you.

XML Sitemaps

5. Analytics Tools

Monitoring and evaluating important SEO metrics enables you to assess the effectiveness of your SEO campaign. Opt for a CMS platform with a dashboard that continuously monitors these metrics. You’ll be able to use the insights gained from that data to make informed decisions and pinpoint areas that need development. Examining the metrics below can help you determine whether your SEO efforts are yielding results:

  • The way search engines index your website
  • How readers engage with your material
  • How your SEO efforts generate traffic and conversions

7 Best SEO Friendly CMS Platforms

Now that we have gone over the features to look out for in an SEO CMS, here is a list of some of the best SEO friendly CMS platforms that can elevate your SEO game.

1. WordPress

WordPress CMS is extremely versatile and accessible, making it perfect for a wide range of users with varying skill levels. This is the reason why the platform is behind around 36% of all websites. The WordPress CMS is flexible, user-friendly, and has an extensive ecosystem. Another highlight of WordPress is that it has over 58,000 plug-ins, which means that any shortcomings regarding its features can be met by installing relevant plugins.


2. Drupal

Drupal is another popular CMS platform. It is better suited for more complex sites and is easily scalable. Drupal, like WordPress, has plenty of plugins or modules as they call it. The platform offers several SEO features out of the box, like headings, alt-tags etc. You can also access features like meta tags and XML sitemaps via modules.

3. Magento

Magento is one of the best SEO CMS platforms in the market. It comes with great SEO features which minimises the need for additional extensions. However, Magento is not a beginner-friendly CMS. It requires you to have a basic understanding of coding and web development in order to be set up. Changing default settings to accommodate better SEO focus also requires manual coding.


4. Shopify

Shopify is a CMS that is specifically designed for e-commerce businesses. Like Magneto, it comes with a host of excellent SEO features, but customization options offered by the platform are very limited. An XML sitemap and robots.txt file that are auto-generated are also included in your purchase. You can add rules to your robots.txt file but you cannot remove them. The option to edit your XML sitemap is a paid feature as well.


5. HubSpot CMS Hub

This CMS will work for you whether you’re the average blogger or a large organization looking to increase its toolkit and improve its marketing processes. For marketing system integrations and responsive web designs made to work on desktop and mobile platforms, this CMS provides a safe and easy-to-use experience. HubSpot CMS Hub offers an intuitive user interface for fast navigation, an easy-to-use drag-and-drop editor for content management, and customizable pages and themes.

With the SEO tools provided by HubSpot CMS Hub, creating a successful search strategy is simple for users. These tools display you how your content compares to competitors, provide observations on user habits and searches, and make recommendations for insights into user traffic.

6. Adobe Experience Manager

Adobe Experience Manager (AEM) is an enterprise-grade CMS that offers a robust and customized content management experience. With its extensive CMS features, AEM unifies digital asset management, marketing campaigns, and content creation on a single platform. AEM provides website performance tools, multi-site management, and content creation tools for effectively organizing text.

AEM is the best CMS for website development and SEO management because it offers a plethora of helpful SEO tools and features, such as Google Search Console verification, auto-fill metadata and tags, which are beneficial for content-heavy sites etc.

Adobe Experience Manager

7. Squarespace

Squarespace is an all-in-one content management system (CMS) and website builder that enables individuals, creative professionals, startups, and even larger organizations to quickly and easily develop stunning, useful websites. Creative professionals, small businesses, and content creators seeking an SEO friendly platform that is also one of the best CMS for developers will find Squarespace to be an easy-to-use content management system (CMS).

The platform is a great option for users looking for a straightforward CMS for SEO optimization because of its cutting-edge templates and integrated SEO tools. It is one of the best platforms for SEO because of its integrated analytics for monitoring customer behavior and making data-driven SEO decisions, hosting options that enhance user experience, and SEO friendly templates with clean HTML code and automated compatibility with mobile devices.

Key Takeaways

Investing in an SEO CMS platform gives you the best of both worlds when it comes to website development and search engine optimization. Collaborating with an adept agency specializing in CMS solutions is a great way to avail services like integration of CMS platforms like WordPress or Magneto. You can also partner with such an agency to invest in developing custom CMS solutions.

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