Interactive content marketing ideas are your best bet to boost engagement and increase your audience count as more people are online than ever before. Most businesses have a clear-cut content marketing strategy as part of their overall marketing strategy. So it is essential to figure out ways to make your content stand out from your competitors.
Let’s discuss various ways through which you can turn static content into interactive posts and pages to engage your audience.
A Brief on Interactive Content Marketing Ideas
Content that prompts your audience to be involved in some way, rather than simply consuming the information passively is popularly known as interactive content. These contents may not be too complicated or fancy, they can be simple content like polls or quizzes.
The purpose of these contents is to engage the audience with a fun experience during their encounter with your brand. This can also make your brand more memorable. Additionally, it is helpful to know your audience better and gather essential data.
Interactive content marketing involves using this content to keep your audience interacting with your brand and services. For this, you can use various interactive content marketing ideas.
10 Types of Interactive Content Marketing Ideas
There are various ways to curate interactive content marketing ideas. It is always better to choose some of them and begin testing. You can try various ideas till you get enough data to choose which type of content gets you the maximum responses from your audience. Once you understand it you can keep creating more of it.
So here is the list of interactive content marketing ideas you can try out.
Create Polls, Multiple Choice Questions, And Quizzes
People can easily interact with polls and multiple-choice questions. They are quite simple to create. These types of content are incredibly engaging. Usually, people like to contribute to the conversation by sharing their thoughts and opinions on topics. You can create and use pools and questions on different social media platforms. Instagram Stories and Facebook groups are good places, to begin with. You can also try posting them on a YouTube channel with more than 500 subscribers and on your YouTube Community tab. These are used as interactive social media posts to engage the audience.
You can grab the attention of your target audience with quizzes. Quizzes are usually interesting for most people. These types of content are shareable and potential lead-generation tools. Online tools like Typeform or Paperform are helpful for creating your quiz.
Live Videos And Q&As
Videos are truly reigning over the internet these days. This popularity of videos has made them one of the most impactful types of marketing. Live video content may look tricky but it will get easy with time and it is value for money. Live content enables you to interact with your community. Thus you can know them better and they can also know about you and your brand. This personal element and interaction can create a major impact difference.
Allow Your Audience to Rate Your Content
It is an excellent way to engage your audience with your content is to let them rate your content. You can include rating widgets in your blog posts and/or website pages. When you show the rating results on your website, it can boost your credibility. It is also beneficial to create content that people are interested in.
Try to Get User-Generated Content (UGC)
Testimonials and reviews are so essential as it speaks for you to your clients or customers. In marketing, word of mouth is one of the most effective tools. It is something that happens naturally, but you can incentivize your audience to get involved.
You can create shareable content and give a call to action to share, tag, or send to another friend. Apart from this, you can also offer your current customers an incentive to share about you and your brand with a customizable story template or a giveaway.
Most people love games. Let it be simple word searches or sophisticated online games, it can arise interest in people. Gamification is an excellent way to engage your audience. Such campaigns have benefited many big companies. It is one of the best interactive content ideas that are worth trying out for your business.
About 81% of marketers agree that interactive content is more effective in piquing people’s attention than static content. Huge chunks of text may seem overwhelming and it can be a turn-off for readers. So if you wish to communicate a lot of information, the ideal way is to create an infographic. They blend relevant information with aesthetically appealing designs. It would evoke interest in readers and these are more likely to read them than common text.
Giveaways are an excellent marketing technique, as they grab people’s attention and motivate them to engage with your brand. You can allure people with incentives, so that they share the content, tag friends, or even motivate your audience to come up for live events.
If you can bring more shares of your content, you can reach out to more people who are not aware of your brand. Thus, it can be a powerful tool for lead generation.
Animations are really good at grabbing the attention of people. It is ideal for interactive digital content. It would look great if you could add some movement to your content such as GIFs, hover effects, or even dynamic scrolling. When you have a lot of information on your web pages, you can add animations to keep people interested. When you use it, especially on sales pages, it can even enhance your conversion rate. ChatGPT allows you to build HTML/CSS animations easily. All you need is to ask it to build one for you.
Tabs & Carousels
Use tabs and carousels to break up text-heavy content. Provide users with options to select what they wish to see. It is helpful to keep the content organized and easy to find. Visitors can easily click and find what they want to see, instead of scrolling through long pages. This would also add more interactivity to your content and would make it more interesting than big blocks of text.
Repurpose Your Content
Constantly creating content can be exhausting and time-consuming. Repurposing old content can save you time. Repetition is an important part of marketing. It’s all about finding various ways to convey your message and reach the right people.
You need to check your old posts and find out which post has got huge engagements. Once you identify it, then think of various ways of sharing it again. For this, you can try to create a quiz based on the topic or can consider making some tweaks and share it again on a different platform. It also helps you to create content more effectively, as you are aware that it would resonate with your audience.
You try repurposing longer forms of content such as YouTube videos, blog posts, and podcasts into several small pieces of content.
To Wind Up
So you can also imply the above-mentioned interactive content marketing ideas to engage your target audience. If you use interactive content marketing, it will help you to increase your brand awareness and sales.
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