Still not able to crack the secrets of digital marketing? Still struggling with average or poor online marketing tools? Fret not. Here are some online marketing tools that are sure to create sustainable growth in your business. From simplifying your social media marketing to improving your project management, these tools will give your business a competitive edge.

If you are a small business owner, then this article is definitely going to help you find ways to improve your online marketing and boost growth. With minute changes in your website and strategies, you can easily increase the engagement levels of your audiences and gain more leads. Also, taking the help of a professional digital marketing services agency can give you an idea of how to effectively use these tools for your brand.

To help you simplify your online marketing, and strategize carefully, we have compiled here a list of the top 21 online marketing tools for SMEs. We have also categorized them based on their features and strategy. So, here we go.

Email Marketing Tools

Email marketing helps you send personalized and targeted content to your customers and build credibility. It also helps small businesses in gaining brand recognition for their business. With effective email marketing, you can optimize time and budgeting in your campaigns. Here are the top tools to build engagement through email marketing.

1. Mail Chimp

Mailchimp is one of the most popular email marketing software available in the market. It offers both paid and free versions with packages customized to the size and demands of your business needs. You can send emails with gifs, images, personalized fonts, and develop A/B testing for your campaigns with Mailchimp.

2. Benchmark Email

Another popular online marketing tool for email campaigns is the Benchmark Email. It offers email building tools like ready-to-use layouts and content blocks. But what makes it different is that it leverages your previous data to help your campaigns perform even better. It also comes with automation tools based on triggers that can help you get more out of sales.

3. Emma

Emma is short for Email Marketing and is a platform popular among small businesses. It offers a set of tools that can help you create and test email campaigns, and help marketers understand consumer behavior. It comes with dynamic tools like dynamic content blocks that deliver different messages to each customer according to how they are segmented. Additionally, it also has a mobile app to make it easier for you to see how your campaigns are performing.

4. Marketo

It is a complete online marketing tool that helps marketers create complete strategies for email marketing, lead management, and customer base marketing. The platform is built for engagement and comes with channel integration and resources to create better customer journeys. It also has tools personalized at scale to help companies grow as it builds email campaigns.

Social Media Marketing Tools

Social media offers numerous opportunities for innovation in online marketing. Having the right tools to manage them can make a huge difference to small businesses. You can also utilize the expert advice of qualified digital marketing services to leverage the benefits of social media platforms. The following tools can help you create campaigns and synchronize your company’s messages across different social media sites.

5. Buffer

Buffer can set up your social media posts beforehand to ensure the best performance. This helps you craft campaigns from scratch with an embedded image editor and publish with ease. Planning, developing, and collaborating content is easy with Buffer’s online marketing tool. And also, you can draft your posts for later in all the big social media platforms.

6. MobileMonkey

MobileMonkey is an omni-chat platform that lets businesses connect with customers in real-time through Messenger, Instagram, WhatsApp, Web Chat, and even SMS. The platform includes a multi-platform chatbot builder that enables businesses to reuse chat marketing content across any chat platform. It also comes with a unified chat inbox that lets you manage all of your inbound and outbound messaging conversations in a single place.

7. Nanigans

Nanigans is a multi-channel advertising tool that majorly focuses on Facebook marketing. For this reason, it used the Facebook Exchange (FBX) offering its customers retargeting tools to sell more. Although Facebook remains its main focus, it also offers tools for Twitter and Instagram.

8. Biteable

Videos are an effective way to engage with audiences. They also bring some of the best results for digital marketing KPIs. But managing and creating video content can be difficult. Biteable is an online marketing tool that helps create informative and entertaining short videos. It comes with footage, templates, and music that are popular and perform well online.

9. Sendible

It is one of the most popular social media marketing tools among small businesses. That is because it comes with both publishing and analytics services that help in growing your brand. It also syncs with the most-used software and cloud platforms like Google Drive to streamline campaigns.

10. AdEspresso

Want to keep up with all of your digital marketing strategies under one roof? With AdEspresso you can get real-time analytics from all your social media ads. It also helps small businesses create better-targeted ads. You can even make adjustments to your strategies as you go, to enhance customer engagement.

11. Instasize

There are plenty of web development services offering mobile editing apps. But Instasize is one of the most versatile to use. This toolkit helps you resize, make creative collages, add borders, and overlay texts with awesome free fonts. The latest version also gives you access to a wide library of creative images. So, you do not need to switch around multiple apps to make the videos and images you need.

Do you want to give a further boost to your Instagram marketing? Check out these uber-cool 18 Instagram tools for marketers, sales, influencers & more!

Content Marketing Tools

As you know, ‘content is king’ and therefore you should know how to manage it right. There are several online marketing tools that help you gain maximum from your content marketing. The two most important things to consider when writing content for the internet are creation and curation. These tools can help your content marketing with these tasks in mind.

12. Landscape

Online content needs more than just words to really make an impression. Pictures that come with it can pose a big challenge for most small businesses. The landscape is a resizing tool that resizes your posts, whether on social media or a blog to the perfect size that impresses your visitors.

13. Feedly

Feedly helps you organize content on a dashboard that is easy to monitor and navigate. The content could range from blogs, newspapers, and online magazines aggregating recent content. This could particularly be useful for small businesses when you need to find references to build great content in the future.

14. Ion Interactive

It is the perfect platform to create interactive content. It offers templates for calculators, ebooks, quizzes, infographics, landing pages, assessments and more. Here, you can also analyze public interaction and optimize your content to offer better experiences in the future.

15. Xtensio

Xtensio is an online marketing tool that can be used for your internal corporate uses as well. It is a cloud-based platform that helps you create stunning marketing collaterals that can also be shared in real-time. It is a very flexible tool and offers a wide range of editable templates.

16. Visme

Including infographics in your marketing strategy can be very effective. This is because they are a powerful way to deliver relevant information. Visme can help you create infographics in an interactive approach that stands out easily. The tool offers in-built templates that can convert into appealing interactive infographics.

17. CoSchedule

It is a content tool for small businesses looking for a platform to organize and manage the company’s marketing efforts. This platform will let you plan and execute an editorial calendar on your online marketing channels. On this, you can also work together with other team members to create tasks and assign these tasks to others.

18. Stage

You need good hosting for your website if you want a fast and stable page. But that is not enough to drive marketing results. Stage is a WordPress hosting solution made specifically for marketing for small businesses. It comes with its own conversion plugin and has integration with several lead generation platforms.

Analytics Tools

Unlike traditional marketing methods, with online marketing tools, you can really measure your success and customer interaction with precision. Most tools mentioned above provide some form of analytics, but professional analytics platforms help you easily compile this data and gain valuable insights. Check out some of the popular analytics tools available.

19. Woopra

This is an ideal tool for an eCommerce website. Since it focuses on problems that eCommerce businesses face like cart abandonment. This online marketing tool analyses the overall experience a client has on a website and finds out what stops them from buying on the site. Also, the data compiled is expressed in an easy-to-understand way with charts and tables. It also provides insights into the changes that can help with more sales.

20. Google Analytics

It is one of the most popular and most used analytics tools in the world. It is a free tool and is ideal for small businesses to understand how much people consume their content and how they behave towards that content. Google Analytics also helps you formulate your company’s online strategy, from keyword definition to brand messaging.

21. Google data Studio

Google Data Studio was built for business analytics and it easily integrates with other Google tools. It helps you get insight into your online marketing efforts. It is an actionable way to use all the data you collect and manage your company’s Google Analytics.

Wrapping Up

Better tools help you launch better marketing. The right use of these online marketing tools and platforms will help you gain valuable knowledge on how your customers behave. You can use this knowledge in shaping actionable solutions for your company.  

If you are still indecisive about adopting an online marketing strategy, contact our digital marketing experts. We can help you build tailored online marketing solutions that are custom-made to fulfill your unique business needs.