Knowing real estate social media marketing strategies is crucial to bring in more businesses and this blog is all about that and much more.
Buying or selling a home is a big financial and emotional decision. People often have many questions during this process. A good real estate agent is someone who not only holds a license but also protects his/her clients’ interests and helps navigate the complexities of property ownership.
Social media can be a great way for agents to connect with clients, provide advice and build a long-term relationship with buyers, sellers, and renters. This blog explains the benefits of using social media in real estate, social media marketing tips for real estate agents to follow, and examples of posts that can include your real estate social media marketing strategies.
Social media can be utilized as a cost-effective marketing tool for agents to promote listings to their personal network and beyond. Keep reading to know more about real estate social media marketing strategies tips, as well as things to avoid.
Why Use Social Media for Real Estate?
Using social media for real estate can have many benefits, even if it may not seem like the most obvious choice for your industry. With over 3.78 billion social media users worldwide, and the average person spending close to 2 and a half hours on social media daily, it’s likely that your target audience is already on social media platforms.
Additionally, social media offers the ability to target specific locations through advertising, which is beneficial for realtors. Having a social media presence also helps to build brand awareness and establish trust with your audience. Even if they’re not ready to make a purchase or contact you, they may remember your brand when they are ready. The COVID-19 pandemic has also affected the real estate industry, making it important to stay up-to-date with current trends, which can be achieved by leveraging social media.
COVID-19: Social Media House-Buying Trends
Highlight the Pros and Cons of the Neighbourhood, Not Just the House
When looking to buy a home, potential buyers want to have a comprehensive understanding of the towns they are considering. It includes any positive and negative aspects as well. However, many real estate blogs only provide basic demographic information and a positive representation of the area. Real estate agents should use their social media channels to give potential clients a more in-depth understanding of the markets they serve, highlighting both the pros and cons of each neighbourhood.
Many cities have Twitter accounts, “@CityOf…”, that you can reference in your tweets. You can use these handles to promote properties you have listed in that city. These city accounts are often open to these mentions and may even retweet your post, increasing its visibility to their followers. Instagram business accounts are also a good platform to post attractive photos of the towns where your properties are located.
Be Your Own Self
Many real estate agents hire ghostwriters to write their marketing content. However, this can be problematic as the content may not appear genuine and fails to give clients an understanding of the agent’s true identity. Studies indicate that consumers prefer to have a personal connection with those they do business with. To connect with clients, it is important to create authentic social media content that represents your real estate agency and allows your personality to shine through on each social network. This can help to establish a connection with clients before they reach out to you directly.
Your Buyers Should Be Aware
As a real estate agent, sometimes the toughest days can be valuable learning experiences that can be shared with clients. By informing clients about common real estate challenges, they will be better equipped to navigate the buying process and will be more qualified to work with you. Social media is an ideal platform for this. Agents can use their blog to write articles on home buying tips and promote them on social media. For example, an agent can tweet “Real Estate Truths” and use the hashtags like #realestate.
Interact With Your followers
Homebuyers today expect quick answers to their questions. But they are less likely to call real estate agents directly and more likely to use online platforms to ask questions about properties or neighborhoods. They are using Facebook’s recommendations feature and reaching out to real estate offices on Twitter. It’s important for real estate agents to be prepared for this type of outreach, respond to these questions, and use them as an opportunity to start a conversation with potential buyers who may be in the early stages of the buying process.
Respond to Comments, Good and Bad
It’s essential to respond quickly and politely to comments on your social media platforms. However, it’s not necessary to respond to negative or abusive comments. Social media can attract online trolls, and not every comment is worth addressing. Instead, it’s best to focus on acknowledging positive feedback and showing gratitude for it. Many people who reach out to you are simply looking for more information about a listing or properties that might be available. Use their comments as an opportunity to redirect their interest to other properties that may be of interest to them.
Real Estate Social Media Marketing Strategies – Content Ideas
Real estate agents can utilize various social media platforms or various real estate digital marketing tools such as Facebook, Instagram, and TikTok to boost their business, similar to other businesses.
This can be done by creating and sharing relevant content on each platform.
It is important to discuss the ways these platforms can be used and come up with content ideas for each one.
Here we go:
Facebook for Real Estate Agents
Real estate agents can greatly benefit from using Facebook as it provides various features that can help in their business. These features include the ability to advertise specific listings to a local audience, communicate with clients through Facebook messenger and share various types of multimedia like pictures, videos, and live video streams.
Instagram for Real Estate Agents
Realtors can use Instagram to create a business account and include call-to-action buttons for contact. This allows individuals who view the profile to easily reach out to the Realtor via message on the platform, an email regarding a property image, or other personalized options. Instagram is particularly useful for sharing high-quality image content.
TikTok for Realtors
TikTok is a platform that is gaining popularity across various industries, and can be particularly beneficial for realtors. This is because the platform’s audience is particularly interested in behind-the-scenes type content, like house walkthrough videos. Additionally, TikTok users have lower expectations for the quality of content, which makes it easier for realtors to create videos using a simple phone camera on-site.
Here are some other content ideas for realtors to post on social media platforms:
- Realtors can take advantage of the feature of going live on Instagram, Facebook, and TikTok. A benefit of this is that the live videos can be saved and reposted on their profile as additional content.
- All social media platforms are great for realtors to share customer testimonials. it’s an effective way to use user-generated content to establish credibility and trust with their audience.
- It’s essential for realtors to share property photos on social media platforms, particularly on Instagram and Facebook as they give clients a preview of the property, which can encourage them to contact the realtor for more information or schedule a virtual or in-person tour. On TikTok, property photos can be shared as still images, but it’s more fitting for the platform to share videos.
- All of the platforms, Facebook, Instagram, and TikTok are ideal for video content as it provides an interactive way for the audience to learn about different properties. If they are interested in knowing more they can click on a call-to-action button on your profile to request additional information.
Real Estate Investors Should Avoid These Practices
Not Incorporating Their Queries Into Your Content
You can let people know about the homes you are marketing, but don’t make the house the sole focus of your conversation. Instead, consider the common questions buyers and sellers ask you and use them as topics for your posts. By providing valuable information, you will maintain people’s interest and engagement. This is a great social media marketing plan.
Not Creating Videos for the Visual Buyers
Facebook receives over 8 billion daily video views, making it a highly desirable platform for real estate agents. While it may be tempting to avoid the cost of creating and editing a video, online video is a vital aspect of home marketing and it is one of the real estate digital marketing trends. Buyers are visually oriented, and a well-made video can create an emotional connection with them that photographs alone cannot. Including YouTube videos on your website can boost its ranking in search engines like Google, which is a popular starting point for people looking for a new home to buy or rent.
Creating Content Thinking You Are Only Connecting With First-time Buyers
According to a recent report by the National Association of Realtors, 24% of homebuyers in America are 41-50 years old or younger. About 22% of them are first-time buyers. Real estate agents should not assume that all buyers they engage with on social media are first-time buyers. Platforms like Facebook are great for connecting with potential buyers and understanding their needs, but it’s important to have a variety of content catering to all levels of home buying experience to connect with a diverse audience.
Not Considering Their Feedbacks and Comments
It’s important to remember that the content you post on social media should be tailored to the interests of your followers, rather than just being something that you personally find appealing. This can be achieved by paying attention to the feedback and comments of your followers and using tools such as polls and surveys to gather more information about their preferences. This way, every piece of content you share will be more likely to resonate with your audience. This is one of the best real estate social media marketing strategies.
Ignoring Your Past Clients
Reach out to your past clients, both buyers and sellers, and invite them to join your social media platforms which are the real estate digital marketing tools. This will foster a community of individuals who have recently gone through the home buying/selling process and can provide valuable insights and advice, creating a more rich and informative experience for everyone.
One Crucial Point to Remember
Having strong relationships between real estate agents and clients is crucial as it establishes trust and allows agents to effectively guide clients. Utilizing social media to share agent bios can help potential clients learn more about what the agent has to offer and make contact if it seems like a good fit.
Having a strong social media presence can help real estate agents generate new clients and sell more properties. This can be achieved by posting high-quality photos of the properties being sold, regularly interacting with clients, and maintaining a consistent posting schedule. Collaborate with Get My Sites, as we have the complete social media marketing packages to help you out!