A Content Management System (CMS) is the ideal platform to build, manage, and update your website, including its design, graphics, content, and code. And all this, without needing any coding or technical knowledge. But how to find the best content management systems for digital marketing? Keep reading to find the answer.
How can a Content Management System Help You?
Let’s start from the basics! While many think that CMS is just a website builder, it is actually much more than that. The main objective of a CMS is to ensure that any user (even one without any technical know-how) can update content with the help of a simplified editor. Just like your email, or your Facebook profile, your CMS platform is something you will use on a daily basis. So, if you choose the right one, it can substantially simplify the execution of your marketing strategy. Here are some major benefits of using CMS solutions:
With the help of a CMS, anyone on the team can easily make changes to a website and publish them. This includes the blog content, images, navigation, designs, complete website pages, etc.
Maintain brand consistency:
CMS platforms enable your business to easily maintain visual brand consistency between pages without the help of a skilled designer or developer. Usually, they are also responsive and optimized for different devices.
Most CMS platforms in the market have simple, easy-to-use visual editors, drag-and-drop features, and real-time previews to let you get a glimpse of how the finished product will look like.
Most CMS solutions have built-in features to help you secure your website and keep it protected from hacks. This is particularly important if you are collecting information from your visitors. To further secure your site, it’s better you go for customized CMS solutions.
Since more team members can manage your website content, this enables you to make faster updates on your website. You can further increase the speed if you choose to rely on custom CMS solutions.
Search engine optimization:
Most CMS solutions come equipped with built-in plugins or add-ons that help you optimize your website for search engines. This includes adjusting on-page SEO elements, adding image alt text, creating 301 redirects, etc.
Best Content Management Systems for Digital Marketing
CMS Hub (HubSpot CMS)
This is the best SEO-friendly CMS platform, especially for small and medium enterprises, that do not have the budget to go for a customized solution. It offers all the necessary components of an effective digital or inbound marketing strategy. This highly user-friendly CMS platform requires little to no technical knowledge to edit and also comes with built-in SEO, cross-browser testing, responsive design, and personalization.
WordPress remains the best and the most popular free CMS in the world. It is highly preferred by bloggers due to its ease of use and open-source flexibility. While it doesn’t have too many built-in digital marketing features, it offers the ability to add them with millions of plugins and templates.
If you are just getting started with digital marketing, WordPress is your best option since you can choose the features that you want to implement.
Compared to WordPress, Drupal is used by only 2.1% of websites on the internet. This makes it significantly safer from cyberattacks. Also, you can avail of free open-source tools like auto-installer features for Drupal. The platform is particularly useful for those organizations that plan on managing a lot of content since the platform offers a lightweight solution for digital marketing.
Magnolia is a headless content management system and therefore you will need the help of a CMS development company or a team to build and manage your website. Magnolia can be connected to any third-party channels, including CRMs, analytics, and ecommerce tools. These robust features give you comprehensive data to track customer journeys and identify patterns and segment the audience.
It is one of the most established content management systems for digital marketing in the market. It enables the users to efficiently manage content, rich data, smart insights, chatbot capabilities, personalization, ecommerce, and multi-management functionality. Sitefinity also offers low code integration that lets you expand your marketing automation, decrease development costs, and improve efficiency.
Joomla is ideal for small and medium-sized businesses that are looking for the flexibility that is similar to WordPress in addition to more language options. The platform also offers thousands of extensions and themes that are readily available to use. It is also one of the best SEO-friendly CMS solutions and offers multilingual, mobile-friendly, and flexible features.
Magento is an open-source tool that excels in helping build ecommerce stores, since it is much more comparable to tools like OpenCart, WooCommerce, and Shopify.
Although you do not need coding to set up Magento, you might need the help of a CMS development company to manage your website on the platform since the learning curve of this tool is much more accentuated.
Squarespace is an integrated blogging platform, website builder, and hosting service. It is a highly popular beginner-friendly CMS solution and offers a highly intuitive UI. You can easily install different themes and create a website using text, images, and videos.
Thanks to its highly user-friendly interface and 500+ free templates, it is a leading CMS in digital marketing. Wix is free and allows you to build your website with ease. Some major features that Wix offers include an online store, blogging, online scheduling software, domain services, a logo maker, and SEO tools.
Weebly is an easy-to-use content management system that can set up a simple website in minutes. It offers a drag-and-drop format that considerably simplifies the process of adding content, features, and media to the website. In the same way, you can easily edit or remove anything you want on the website.
If your small business depends on ecommerce, one of the most reliable options is Shopify. The platform offers all the basic requirements that you need to sell your products online, including website creation, inventory management, etc.
It also offers functionalities for ecommerce hosting, drop-shipping, domain services shopping card setup, and point-of-sale hardware.
Evoq Content is an enterprise CMS that can satisfy both the IT and the marketing departments with its perfect balance between functionality and ease of use. It is ideal for organizations that are looking for healthy flexibility along with customization features for content creation and SEO features. The platform also supports marketing automation tools like workflows and personalization.
No matter which platform you choose, ensure that it will support all your marketing efforts – either through in-built features or third-party integrations. If you are just getting started with CMS application development, then it is better you seek the help of an experienced CMS development company. The guidance of an expert team will get you familiar with marketing tools and help you better understand what your business needs.
Do you need help with CMS support and maintenance, and digital marketing for your website? Our expert team can help! Get in touch with us!