Our 5-Step Digital Marketing Strategy
We follow an omnichannel marketing strategy wherein we integrate various channels businesses/organizations use to interact with consumers in order to ensure a consistent brand experience. We call it RACE (Reach, Act, Convert, Engage) preceded by a P (Plan).
Plan: Planning and settling goals precede our digital marketing strategizing. This step involves reviewing the current approach and its effectiveness and a plan to improve powered by a data-driven approach. We go on setting SMART goals that are Specific, Measurable, Achievable, Relevant, and time-bound.
Reach: This is the stage to expose the brand/ products/services to the right target audience through all digital platforms. We assess the success of the efforts by tracking the traffic generated by the campaigns to websites and social media pages. We measure unique visitors to the website, value per visit, and social media followers. Reaching your audience early can trigger your ROI.
Act: Act or interact comes next in our digital marketing approach. This is the lead generation stage when we start producing business leads by kick-starting meaningful relationships with prospective customers. We facilitate interactions on your website/ social media through smart content marketing by offering something of value to stimulate their next step to descend the funnel towards a buying decision.
Convert: Converting more customers is the zenith of our digital marketing strategy. Proven tactics like retargeting, nurturing, and conversion rate optimization help us convert more customers. Our experience as a full-service digital marketing company has given us enough knack to turn the leads into paying customers. We resort to skillful chopping and changing of content and A/B tests until conversion happens.
Engage: This stage is all about building long-term customer relationships. As an established name that offers digital marketing services for small businesses and big businesses, we make use of personalized communications across the web, email, and social media powered by data and digital technology. We create hyper-personalized marketing campaigns to improve the number of repeat purchases, customer retention, and positive brand mentions.